(CRICOS Course Code: 104326B)
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Melbourne and Hobart Campus
Language Literacy and Numeracy Test
Units of Competency
To attain BSB60520- Advanced Diploma of Marketing and Communication you will need to complete: four (4) core units and eight (8) elective units.
|BSBMKG621||Develop organisational marketing strategy [core unit]|
|BSBMKG623||Develop marketing plans [core unit]|
|BSBMKG622||Manage organisational marketing processes [core unit]|
|BSBTWK601||Develop and maintain strategic business networks [core unit]|
|BSBLDR601||Lead and manage organisational change [elective unit]|
|BSBCRT611||Apply critical thinking for complex problem solving [elective unit]|
|BSBLDR602||Provide leadership across the organisation [elective unit]|
|BSBSTR601||Manage innovation and continuous improvement [elective unit]|
|BSBFIN601||Manage organisational finances [elective unit]|
|BSBMKG626||Develop advertising campaigns [elective unit]|
|BSBMKG627||Execute advertising campaigns [elective unit]|
|BSBPEF501||Manage personal and professional development [elective unit]|
Mode of Delivery
- Course duration: 78 weeks. [Including Term Break]
- Students are required to attend 20 hours of classroom training per week and complete structured self-study of 5 hours per week. Homework is expected to be approximately 5 hours per week.
The training and assessment schedule shows the weeks during which training is delivered and assessment is conducted for each unit.
The total amount of training provided via structured classroom sessions is 960 hours and 300 hours for structured self-study. Time scheduled for in class assessment is 240 hours. Homework which is unsupervised and may include research for assessments and general reading, is expected to be 300 hours in total (or 5 hours per week over a period of 60 weeks).
Total training and assessment hours therefore amount to 1500 and the volume of learning (including unsupervised learning of homework) is 1800 hours.
Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.
The qualification provides learners with the skills and knowledge to undertake roles such as:
- Marketing director
- Market strategist
- National, regional and global marketing manager
Possible study pathways:
- Bachelor of Marketing and Communication