BSB60520 – Advanced Diploma of Marketing and Communication (Release 1)

(CRICOS Course Code: 104326B)

Entry Requirement

Course Description

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Delivery Location

Melbourne and Hobart Campus

Course Fee

Course fee[onshore]:9000

Course fee[offshore]:12000

Enrolment fee:200

Material fee:300

Pre-training Interview

Language Literacy and Numeracy Test

Units of Competency

To attain BSB60520- Advanced Diploma of Marketing and Communication you will need to complete: four (4) core units and eight (8) elective units.

BSBMKG621 Develop organisational marketing strategy [core unit]
BSBMKG623 Develop marketing plans [core unit]
BSBMKG622 Manage organisational marketing processes [core unit]
BSBTWK601 Develop and maintain strategic business networks [core unit]
BSBLDR601 Lead and manage organisational change [elective unit]
BSBCRT611 Apply critical thinking for complex problem solving [elective unit]
BSBLDR602 Provide leadership across the organisation [elective unit]
BSBSTR601 Manage innovation and continuous improvement [elective unit]
BSBFIN601 Manage organisational finances [elective unit]
BSBMKG626 Develop advertising campaigns [elective unit]
BSBMKG627 Execute advertising campaigns [elective unit]
BSBPEF501 Manage personal and professional development [elective unit]

Mode of Delivery

  • Course duration: 78 weeks. [Including Term Break]
  • Students are required to attend 20 hours of classroom training per week and complete structured self-study of 5 hours per week. Homework is expected to be approximately 5 hours per week.
    The training and assessment schedule shows the weeks during which training is delivered and assessment is conducted for each unit.
    The total amount of training provided via structured classroom sessions is 960 hours and 300 hours for structured self-study. Time scheduled for in class assessment is 240 hours. Homework which is unsupervised and may include research for assessments and general reading, is expected to be 300 hours in total (or 5 hours per week over a period of 60 weeks).
    Total training and assessment hours therefore amount to 1500 and the volume of learning (including unsupervised learning of homework) is 1800 hours.

Learning Material

Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.

Assessment Method

BSB60520 – Advanced Diploma of Marketing and Communication Assessment Method

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing director
  • Market strategist
  • National, regional and global marketing manager

Possible study pathways:

  • Bachelor of Marketing and Communication

RPL/CT process

RPL/Credit Transfer Policy and Process

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