(CRICOS Course Code: 105953M)

Course Duration

78 weeks (consists of 60 weeks of class and 18 weeks of holiday)

Course Description

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

The qualification provides learners with the skills and knowledge to undertake roles such as:

Marketing director
Market strategist
National, regional and global marketing manager

Possible study pathways:

Bachelor of Marketing and Communication

Entry Requirement

At least 18 years old at the time of course commencement.
Successful completion of BSB52415 Diploma of Marketing and Communication / successful completion of all of the following units (or superseded equivalent version):
- BSBMKG541 Identify and evaluate marketing opportunities.
- BSBMKG542 Establish and monitor the marketing mix.
- BSBMKG552 Design and develop marketing communication plans.
- BSBMKG555 Write persuasive copy.
- BSBPMG430 Undertake project work.
IELTS overall 6.0 or equivalent / Australian ELICOS course at upper intermediate level / completion of any AQF level V or above (taught in English) / Placement Test (at least 60 points out of 100) unless your nationality is the US, UK, New Zealand, Canada or Ireland.

Delivery Location

Melbourne Campus: L2, 520 Collins St, Melbourne, VIC 3000, AUSTRALIA

Course Fee

Please contact our staff for more information about the fees and charges. Information relating to this will be provided to you prior to enrollment to enable you to make an informed decision.

Modes of Training and Assessment

This qualification is delivered in an institution-based environment with face-to-face delivery (20 hours per week). The mode of training is highly practical with a combination of in class learning activity, tutorials and self-paced learning activities. In addition to your face-to-face hours, you will be required to allocate 5 hours per week for structured self-paced activities in your own time.

Wall Street College draws on a range of assessment methods such as knowledge questions, research tasks, role-plays, case studies and observations. Depending on each unit requirements, a combination of methods is used to collect sufficient evidence from you to demonstrate your competency.

You will be required to complete some assessment tasks during your face-to-face hours and in your own time. You will need to allocate approximately 5 hours per week to complete assessment in your own time.

Units of Competency

To attain BSB60520 – Advanced Diploma of Marketing and Communication you will need to complete: four (4) core units and eight (8) elective units.

CORE UNITS

BSBMKG621	Develop organisational marketing strategy
BSBMKG623	Develop marketing plans
BSBMKG622	Manage organisational marketing processes
BSBTWK601	Develop and maintain strategic business networks

ELECTIVES

BSBLDR601	Lead and manage organisational change
BSBCRT611	Apply critical thinking for complex problem solving
BSBLDR602	Provide leadership across the organisation
BSBSTR601	Manage innovation and continuous improvement
BSBFIN601	Manage organisational finances
BSBMKG626	Develop advertising campaigns
BSBMKG627	Execute advertising campaigns
BSBPEF501	Manage personal and professional development