(CRICOS Course Code: 105951B)

Course Duration

39 weeks (consists of 30 weeks of class and 9 weeks of holiday)

Course Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

The qualification provides learners with the skills and knowledge to undertake roles such as:

Marketing officer
Market research assistant
Marketing coordinator
Public relations office

Possible study pathways:

Diploma of Marketing and Communication

Entry Requirement

At least 18 years old at the time of course commencement.
Successful completion of year 12 or international equivalent / successful completion of any AQF III or above in marketing and/or communication field / a minimum of 2 years of relevant experience in a supervisory role.
IELTS overall 5.5 or equivalent / Australian ELICOS course at upper intermediate level / completion of any AQF certificate III or above (taught in English) / Placement Test (at least 60 points out of 100) unless your nationality is the US, UK, New Zealand, Canada or Ireland.

Delivery Location

Melbourne Campus: L2, 520 Collins St, Melbourne, VIC 3000, AUSTRALIA

Course Fee

Please contact our staff for more information about the fees and charges. Information relating to this will be provided to you prior to enrollment to enable you to make an informed decision.

Modes of Training and Assessment

This qualification is delivered in an institution-based environment with face-to-face delivery (20 hours per week). The mode of training is highly practical with a combination of in class learning activity, tutorials and self-paced learning activities. In addition to your face-to-face hours, you will be required to allocate 5 hours per week for structured self-paced activities in your own time.

Wall Street College draws on a range of assessment methods such as knowledge questions, research tasks, role-plays, case studies and observations. Depending on each unit requirements, a combination of methods is used to collect sufficient evidence from you to demonstrate your competency.

You will be required to complete some assessment tasks during your face-to-face hours and in your own time. You will need to allocate approximately 5 hours per week to complete assessment in your own time.

Units of Competency

To attain BSB40820 – Certificate IV in Marketing and Communication you will need to complete: six (6) core units and six (6) elective units.

CORE UNITS

BSBCMM411	Make presentations
BSBCRT412	Articulate, present and debate ideas
BSBMKG433	Undertake marketing activities
BSBMKG435	Analyse consumer behaviour
BSBMKG439	Develop and apply knowledge of communications industry
BSBWRT411	Write complex documents

ELECTIVES

BSBMKG431	Assess marketing opportunities
BSBLDR413	Lead effective workplace relationships
BSBMKG434	Promote products and services
BSBMKG440	Apply marketing communication across a convergent industry
BSBCRT411	Apply critical thinking to work practices
BSBXCM401	Apply communication strategies in the workplace