(CRICOS Course Code: 105951B)
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Melbourne and Hobart Campus
Language Literacy and Numeracy Test
Units of Competency
To attain BSB40820 – Certificate IV in Marketing and Communication you will need to complete: six (6) core units and six (6) elective units.
|BSBCMM411||Make presentations [core unit]|
|BSBCRT412||Articulate, present and debate ideas [core unit]|
|BSBMKG433||Undertake marketing activities [core unit]|
|BSBMKG435||Analyse consumer behaviour [core unit]|
|BSBMKG439||Develop and apply knowledge of communications industry [core unit]|
|BSBWRT411||Write complex documents [core unit]|
|BSBMKG431||Assess marketing opportunities [elective unit]|
|BSBLDR413||Lead effective workplace relationships[elective unit]|
|BSBMKG434||Promote products and services [elective unit]|
|BSBMKG440||Apply marketing communication across a convergent industry[elective unit]|
|BSBCRT411||Apply critical thinking to work practices [elective unit]|
|BSBXCM401||Apply communication strategies in the workplace [elective unit]|
Mode of Delivery
- Course duration: 39 weeks. [Including Term Break]
- Students are required to attend 20 hours of classroom training per week and complete structured self-study of 5 hours per week. Homework is expected to be approximately 5 hours per week.
The training and assessment schedule shows the weeks during which training is delivered and assessment is conducted for each unit.
The total amount of training provided being structured classroom sessions is 480 hours and for structured self-study is 150 hours. Time schedule for assessment in class is 120 hours. Homework which is unsupervised and may include research for assessment and general reading is expected to be 150 hours in total (or 5 hours per week over a period of 30 weeks).
Total training and assessment hours therefore amount to 750 hours and the volume of learning (including unsupervised learning of homework) is 900 hours.
Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.
The qualification provides learners with the skills and knowledge to undertake roles such as:
- Marketing officer
- Market research assistant
- Marketing coordinator
- Public relations office
Possible study pathways:
- Diploma of Marketing and Communication