(CRICOS Course Code: 105922A)
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Melbourne and Hobart Campus
Language Literacy and Numeracy Test
Units of Competency
To attain BSB50620 – Diploma of Marketing and Communication you will need to complete: five (5) core units and seven (7) elective units.
|BSBMKG541||Identify and evaluate marketing opportunities [core unit]|
|BSBMKG542||Establish and monitor the marketing mix [core unit]|
|BSBMKG552||Design and develop marketing communication plans [core unit]|
|BSBMKG555||Write persuasive copy [core unit]|
|BSBPMG430||Undertake project work [core unit]|
|BSBLDR523||Lead and manage effective workplace relationships [elective unit]|
|BSBMKG543||Plan and interpret market research [elective unit]|
|BSBCRT511||Develop critical thinking in others [elective unit]|
|BSBFIN501||Manage budgets and financial plans [elective unit]|
|BSBCMM511||Communicate with influence [elective unit]|
|BSBMKG546||Develop social media engagement plans [elective unit]|
|BSBMKG544||Plan and monitor direct marketing activities [elective unit]|
Mode of Delivery
- Course duration: 52 weeks.[Including Term Break]
- Students are required to attend 20 hours of classroom training per week and complete structured self-study of 5 hours per week. Homework is expected to be approximately 5 hours per week.
The training and assessment schedule shows the weeks during which training is delivered and assessment is conducted for each unit.
The total amount of training provided being structured classroom sessions is 560 hours and for structured self-study is 200 hours. Time schedule for assessment in class is 240 hours. Homework which is unsupervised and may include research for assessment and general reading is expected to be 200 hours in total (or 5 hours per week over a period of 40 weeks).
Total training and assessment hours therefore amount to 1000 hours and the volume of learning (including unsupervised learning of homework) is 1200 hours.
Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.
The qualification provides learners with the skills and knowledge to undertake roles such as:
- Marketing officer
- Market research assistant
- Marketing coordinator
- Public relations officer
Possible study pathways:
- Advanced Diploma of Marketing and Communication