BSB50620 – Diploma of Marketing and Communication (Release 1)

(CRICOS Course Code: 105922A)

Entry Requirement

Course Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Delivery Location

Melbourne and Hobart Campus

Course Fee

Course fee[onshore]:6000

Course fee[offshore]:8000

Enrolment fee:200

Material fee:300

Pre-training Interview

Language Literacy and Numeracy Test

Units of Competency

To attain BSB50620 – Diploma of Marketing and Communication you will need to complete: five (5) core units and seven (7) elective units.

BSBMKG541 Identify and evaluate marketing opportunities [core unit]
BSBMKG542 Establish and monitor the marketing mix [core unit]
BSBMKG552 Design and develop marketing communication plans [core unit]
BSBMKG555 Write persuasive copy [core unit]
BSBPMG430 Undertake project work [core unit]
BSBLDR523 Lead and manage effective workplace relationships [elective unit]
BSBMKG543 Plan and interpret market research [elective unit]
BSBCRT511 Develop critical thinking in others [elective unit]
BSBFIN501 Manage budgets and financial plans [elective unit]
BSBCMM511 Communicate with influence [elective unit]
BSBMKG546 Develop social media engagement plans [elective unit]
BSBMKG544 Plan and monitor direct marketing activities [elective unit]

Mode of Delivery

  • Course duration: 52 weeks.[Including Term Break]
  • Students are required to attend 20 hours of classroom training per week and complete structured self-study of 5 hours per week. Homework is expected to be approximately 5 hours per week.
    The training and assessment schedule shows the weeks during which training is delivered and assessment is conducted for each unit.
    The total amount of training provided being structured classroom sessions is 560 hours and for structured self-study is 200 hours. Time schedule for assessment in class is 240 hours. Homework which is unsupervised and may include research for assessment and general reading is expected to be 200 hours in total (or 5 hours per week over a period of 40 weeks).
    Total training and assessment hours therefore amount to 1000 hours and the volume of learning (including unsupervised learning of homework) is 1200 hours.

Learning Material

Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.

Assessment Method

BSB50620 – Diploma of Marketing and Communication Assessment Method

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations officer

Possible study pathways:

  • Advanced Diploma of Marketing and Communication

RPL/CT process

RPL/Credit Transfer Policy and Process

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