(CRICOS Course Code: 105952A)

Course Duration

52 weeks (consists of 40 weeks of class and 12 weeks of holiday)

Course Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

The qualification provides learners with the skills and knowledge to undertake roles such as:

Marketing Manager
Marketing Coordinator
Marketing Team Leader

Possible study pathways:

Advanced Diploma of Marketing and Communication

Entry Requirement

At least 18 years old at the time of course commencement.
Successful completion of BSB42415 Certificate IV in Marketing and Communication / successful completion of all of the following units (or superseded equivalent version):
- BSBCMM411 Make presentations.
- BSBCRT412 Articulate, present and debate ideas.
- BSBMKG433 Undertake marketing activities.
- BSBMKG435 Analyse consumer behaviour.
- BSBMKG439 Develop and apply knowledge of communications industry.
- BSBWRT411 Write complex documents.
IELTS overall 6.0 or equivalent / Australian ELICOS course at upper intermediate level / completion of any AQF certificate IV or above (taught in English) / Placement Test (at least 60 points out of 100) unless your nationality is the US, UK, New Zealand, Canada or Ireland.

Delivery Location

Melbourne Campus: L2, 520 Collins St, Melbourne, VIC 3000, AUSTRALIA

Course Fee

Please contact our staff for more information about the fees and charges. Information relating to this will be provided to you prior to enrollment to enable you to make an informed decision.

Modes of Training and Assessment

This qualification is delivered in an institution-based environment with face-to-face delivery (20 hours per week). The mode of training is highly practical with a combination of in class learning activity, tutorials and self-paced learning activities. In addition to your face-to-face hours, you will be required to allocate 5 hours per week for structured self-paced activities in your own time.

Wall Street College draws on a range of assessment methods such as knowledge questions, research tasks, role-plays, case studies and observations. Depending on each unit requirements, a combination of methods is used to collect sufficient evidence from you to demonstrate your competency.

You will be required to complete some assessment tasks during your face-to-face hours and in your own time. You will need to allocate approximately 5 hours per week to complete assessment in your own time.

Units of Competency

To attain BSB50620 – Diploma of Marketing and Communication you will need to complete: five (5) core units and seven (7) elective units.

CORE UNITS

BSBMKG541	Identify and evaluate marketing opportunities
BSBMKG542	Establish and monitor the marketing mix
BSBMKG552	Design and develop marketing communication plans
BSBMKG555	Write persuasive copy
BSBPMG430	Undertake project work

ELECTIVES

BSBLDR523	Lead and manage effective workplace relationships
BSBMKG543	Plan and interpret market research
BSBCRT511	Develop critical thinking in others
BSBFIN501	Manage budgets and financial plans
BSBCMM511	Communicate with influence
BSBMKG546	Develop social media engagement plans
BSBMKG551	Create Multiplatform Advertisements for Mass Media