BSB42415 Certificate IV in Marketing and Communication

(CRICOS Code: 094953F)

Course Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

The purpose of this course is to prepare students to pursue a career within the marketing industry and more specifically to international students to attain an Australian nationally recognised qualification in marketing.

Entry Requirement

  • Year 12 successful completion and at least 18 years old at the time of course commencement.
  • For international students, IELTS overall 5.5 with no band scores less than 5.0 or equivalent.

Units of Competency

Core (5 Units)
BSBCMM401
Make a presentation
BSBCRT401
Articulate, present and debate ideas
BSBMGT407
Apply digital solutions to work processes
BSBMKG417
Apply marketing communication across a convergent industry
BSBMKG418
Develop and apply knowledge of marketing communication industry
Elective (7 Units)
BSBCUS401
Coordinate implementation of customer service strategies
BSBLDR402
Lead effective workplace relationships
BSBMKG401
Profile the market
BSBMKG408
Conduct market research
BSBMKG413
Promote products and services
BSBWRT401
Write complex documents
BSBRES401
Analyse and present research information

Mode of Delivery

  • Course duration: 40 weeks.
  • Face-to-face 20 hours per week with 600 contact hours in total.

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations officer
Translate »