BSB42415 – Certificate IV in Marketing and Communication (Release 2)

(CRICOS Code: 094953F)

Course Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

The purpose of this course is to prepare students to pursue a career within the marketing industry and more specifically to international students to attain an Australian nationally recognised qualification in marketing.

Entry Requirement

  • Year 12 successful completion and at least 18 years old at the time of course commencement.
  • For international students, IELTS overall 5.5 with no band scores less than 5.0 or equivalent.

Units of Competency

BSBMKG408 Conduct Market Research
BSBLDR402 Lead Effective Workplace Relationships
BSBMKG401 Pofile The Market
BSBCUS401 Cordinate Implementation of Customer Service Strategies
BSBMKG413 Promote Products and Services
BSBMGT407 Apply Digital Solutions to Work Processes
BSBCMM401 Make a Presentation
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry
BSBMKG417 Apply Marketing Communication Across a Convergent Industry
BSBCRT401 Articulate, Present and Debate Ideas
BSBRES411 Analyse and Present Research Information
BSBWRT401 Write Complex Documents

Mode of Delivery

  • Course duration: 40 weeks.
  • Face-to-face 20 hours per week with 600 contact hours in total.

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations officer
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