(CRICOS Course Code: 094953F)
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
The purpose of this course is to prepare students to pursue a career within the marketing industry and more specifically to international students to attain an Australian nationally recognised qualification in marketing.
Melbourne and Hobart Campus
Language Literacy and Numeracy Test
Units of Competency
To attain BSB42415 – Certificate IV in Marketing and Communication you will need to complete: five (5) core units and seven (7) elective units.
|BSBMKG408||Conduct Market Research [elective units]|
|BSBLDR402||Lead Effective Workplace Relationships [elective units]|
|BSBMKG401||Profile The Market [elective units]|
|BSBCUS401||Coordinate Implementation of Customer Service Strategies [elective units]|
|BSBMKG413||Promote Products and Services [elective units]|
|BSBMGT407||Apply Digital Solutions to Work Processes [core units]|
|BSBCMM401||Make a Presentation [core units]|
|BSBMKG418||Develop and Apply Knowledge of Marketing Communication Industry[core units]|
|BSBMKG417||Apply Marketing Communication Across a Convergent Industry [core units]|
|BSBCRT401||Articulate, Present and Debate Ideas [core units]|
|BSBRES411||Analyse and Present Research Information [elective units]|
|BSBWRT401||Write Complex Documents [elective units]|
Mode of Delivery
- Course duration: 40 weeks. [Including Term Break]
- Face-to-face 20 hours per week with 600 contact hours in total.
Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.
The qualification provides learners with the skills and knowledge to undertake roles such as:
- Marketing officer
- Market research assistant
- Marketing coordinator
- Public relations office
Possible study pathways:
- Diploma of Marketing and Communication