BSB42415 – Certificate IV in Marketing and Communication (Release 2)

(CRICOS Course Code: 094953F)

Entry Requirement

Course Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

The purpose of this course is to prepare students to pursue a career within the marketing industry and more specifically to international students to attain an Australian nationally recognised qualification in marketing.

Delivery Location

Melbourne and Hobart Campus

Course Fee

Course fee[onshore]:4500

Course fee[offshore]:6000

Enrolment fee:200

Material fee:300

Pre-training Interview

Language Literacy and Numeracy Test

Units of Competency

To attain BSB42415 – Certificate IV in Marketing and Communication you will need to complete: five (5) core units and seven (7) elective units.

BSBMKG408 Conduct Market Research [elective units]
BSBLDR402 Lead Effective Workplace Relationships [elective units]
BSBMKG401 Profile The Market [elective units]
BSBCUS401 Coordinate Implementation of Customer Service Strategies [elective units]
BSBMKG413 Promote Products and Services [elective units]
BSBMGT407 Apply Digital Solutions to Work Processes [core units]
BSBCMM401 Make a Presentation [core units]
BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry[core units]
BSBMKG417 Apply Marketing Communication Across a Convergent Industry [core units]
BSBCRT401 Articulate, Present and Debate Ideas [core units]
BSBRES411 Analyse and Present Research Information [elective units]
BSBWRT401 Write Complex Documents [elective units]

Mode of Delivery

  • Course duration: 39 weeks. [Including Term Break]
  • Face-to-face 20 hours per week with 600 contact hours in total.

Learning Material

Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.

Assessment Method

BSB42415 – Certificate IV in Marketing and Communication Assessment Method

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations office

Possible study pathways:

  • Diploma of Marketing and Communication

RPL/CT process

RPL/Credit Transfer Policy and Process

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