BSB42415 Certificate IV in Marketing and Communication

(CRICOS Code: 094953F)

Certificate IV in Marketing and Communication

Course Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

The purpose of this course is to prepare students to pursue a career within the marketing industry and more specifically to international students to attain an Australian nationally recognised qualification in marketing.

Entry Requirement

  • At least 18 years old at the time of course commencement
  • Year 12 successful completion or its overseas equivalent. OR Successful completion of any AQF Certificate III level courses or above. OR has at least 2 years work experience in relevant fields
  • For international students, IELTS overall 5.5 or its equivalent, unless your nationality is the US, UK, New Zealand, Canada or Ireland

Units of Competency

Core (5 Units)
BSBCMM401Make a presentation
BSBCRT401Articulate, present and debate ideas
BSBMGT407Apply digital solutions to work processes
BSBMKG417Apply marketing communication across a convergent industry
BSBMKG418Develop and apply knowledge of marketing communication industry
Elective (7 Units)
BSBCUS401Coordinate implementation of customer service strategies
BSBLDR402Lead effective workplace relationships
BSBMKG401Profile the market
BSBMKG408Conduct market research
BSBMKG413Promote products and services
BSBWRT401Write complex documents
BSBRES411Analyse and present research information

Mode of Delivery

  • Course duration: 40 weeks.
  • Face-to-face 20 hours per week with 600 contact hours in total.

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations officer


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