(CRICOS Course Code: 094954E)
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
The purpose of this course is to prepare students to continue and expand their career within the marketing industry, and more specifically to international students to attain an Australian nationally recognised qualification in marketing.
Melbourne and Hobart Campus
Language Literacy and Numeracy Test
Units of Competency
To attain BSB52415 – Diploma of Marketing and Communication you will need to complete: three (3) core units and nine (9) elective units.
|BSBMKG514||Implement and monitor marketing activities [elective units]|
|BSBMKG501||Identify and evaluate marketing opportunities [elective units]|
|BSBADV507||Develop of media plan [elective units]|
|BSBLDR502||Lead and manage effective workplace relationships [elective units]|
|BSBMKG507||Interpret market trends and developments [core units]|
|BSBFIM501||Manage budgets and financial plans [elective units]|
|BSBPMG522||Undertake project work [core units]|
|BSBMKG506||Plan market research [elective units]|
|BSBMKG523||Design and develop an integrated marketing communication plan [core units]|
|BSBCRT501||Originate and develop concepts [elective units]|
|BSBMKG502||Establish and adjust the marketing mix [elective units]|
|BSBMKG515||Conduct a marketing audit [elective units]|
Mode of Delivery
- Course duration: 52 weeks.[Including Term Break]
- Face-to-face 20 hours per week with 800 contact hours in total.
Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.
The qualification provides learners with the skills and knowledge to undertake roles such as:
- Marketing officer
- Market research assistant
- Marketing coordinator
- Public relations officer
Possible study pathways:
- Advanced Diploma of Marketing and Communication