BSB52415 Diploma of Marketing and Communication

(CRICOS Code: 094954E)

Diploma of Marketing and Communication

Course Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

The purpose of this course is to prepare students to continue and expand their career within the marketing industry, and more specifically to international students to attain an Australian nationally recognised qualification in marketing.

Entry Requirement

  • At least 18 years old at the time of course commencement
  • Year 12 successful completion or its overseas equivalent. AND Successful completion of any ALL core units in BSB42415 Certificate IV in Marketing and Communication
  • For international students, IELTS overall 5.5 or its equivalent, unless your nationality is the US, UK, New Zealand, Canada or Ireland

Units of Competency

Core (3 Units)
BSBMKG507Interpret market trends and developments
BSBPMG522Undertake project work
BSBMKG523Design and develop an integrated marketing communication plan
Elective (9 Units)
BSBMKG514Implement and monitor marketing activities
BSBMKG501Identify and evaluate marketing opportunities
BSBADV507Develop of media plan
BSBMKG515Conduct a marketing audit
BSBLDR502Lead and manage effective workplace relationships
BSBFIM501Manage budgets and financial plans
BSBMKG506Plan market research
BSBCRT501Originate and develop concepts
BSBMKG502Establish and adjust the marketing mix

Mode of Delivery

  • Course duration: 52 weeks.
  • Face-to-face 20 hours per week with 800 contact hours in total.

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations officer


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