BSB52415 – Diploma of Marketing and Communication (Release 2)

(CRICOS Course Code: 094954E)

Entry Requirement

Course Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

The purpose of this course is to prepare students to continue and expand their career within the marketing industry, and more specifically to international students to attain an Australian nationally recognised qualification in marketing.

Delivery Location

Melbourne and Hobart Campus

Course Fee

Course fee[onshore]:6000

Course fee[offshore]:8000

Enrolment fee:200

Material fee:300

Pre-training Interview

Language Literacy and Numeracy Test

Units of Competency

To attain BSB52415 – Diploma of Marketing and Communication you will need to complete: three (3) core units and nine (9) elective units.

BSBMKG514 Implement and monitor marketing activities [elective units]
BSBMKG501 Identify and evaluate marketing opportunities [elective units]
BSBADV507 Develop of media plan [elective units]
BSBLDR502 Lead and manage effective workplace relationships [elective units]
BSBMKG507 Interpret market trends and developments [core units]
BSBFIM501 Manage budgets and financial plans [elective units]
BSBPMG522 Undertake project work [core units]
BSBMKG506 Plan market research [elective units]
BSBMKG523 Design and develop an integrated marketing communication plan [core units]
BSBCRT501 Originate and develop concepts [elective units]
BSBMKG502 Establish and adjust the marketing mix [elective units]
BSBMKG515 Conduct a marketing audit [elective units]

Mode of Delivery

  • Course duration: 52 weeks.[Including Term Break]
  • Face-to-face 20 hours per week with 800 contact hours in total.

Learning Material

Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.

Assessment Method

BSB52415 – Diploma of Marketing and Communication Assessment Method

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing officer
  • Market research assistant
  • Marketing coordinator
  • Public relations officer

Possible study pathways:

  • Advanced Diploma of Marketing and Communication

RPL/CT process

RPL/Credit Transfer Policy and Process

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