BSB61315 – Advanced Diploma of Marketing and Communication (Release 2)

(CRICOS Course Code: 094955D)

Entry Requirement

Course Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

The purpose of the course is to help student broaden their knowledge base specialised within the marketing and communications field. Students will be trained to build up their accountability for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Delivery Location

Melbourne and Hobart Campus

Course Fee

Course fee[onshore]:6000

Course fee[offshore]:8000

Enrolment fee:200

Material fee:300

Pre-training Interview

Language Literacy and Numeracy Test

Units of Competency

To attain BSB61315 – Advanced Diploma of Marketing and Communication you will need to complete: three (3) core units and nine (9) elective units.

BSBMKG608 Develop organisational marketing objectives [elective units]
BSBMKG609 Develop a marketing plan [core units]
BSBADV602 Develop an advertising campaign [core units]
BSBRSK501 Manage Risk [elective units]
BSBINN601 Lead and manage organisational change [elective units]
BSBMGT617 Develop and implement a business plan [elective units]
BSBMGT616 Develop and implement strategic plans [core units]
BSBMGT605 Provide leadership across the organisation [elective units]
BSBMGT608 Manage innovation and continuous improvement [elective units]
BSBFIM601 Manage finances [elective units]
BSBMKG603 Manage the marketing process [elective units]
BSBMKG607 Manage market research [elective units]

Mode of Delivery

  • Course duration: 52 weeks. [Including Term Break]
  • Face-to-face 20 hours per week with 800 contact hours in total.

Learning Material

Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.

Assessment Method

BSB61315 – Advanced Diploma of Marketing and Communication Assessment Method

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing director
  • Market strategist
  • National, regional and global marketing manager

Possible study pathways:

  • Bachelor of Marketing and Communication

RPL/CT process

RPL/Credit Transfer Policy and Process

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