(CRICOS Course Code: 094955D)
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
The purpose of the course is to help student broaden their knowledge base specialised within the marketing and communications field. Students will be trained to build up their accountability for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Melbourne and Hobart Campus
Language Literacy and Numeracy Test
Units of Competency
To attain BSB61315 – Advanced Diploma of Marketing and Communication you will need to complete: three (3) core units and nine (9) elective units.
|BSBMKG608||Develop organisational marketing objectives [elective units]|
|BSBMKG609||Develop a marketing plan [core units]|
|BSBADV602||Develop an advertising campaign [core units]|
|BSBRSK501||Manage Risk [elective units]|
|BSBINN601||Lead and manage organisational change [elective units]|
|BSBMGT617||Develop and implement a business plan [elective units]|
|BSBMGT616||Develop and implement strategic plans [core units]|
|BSBMGT605||Provide leadership across the organisation [elective units]|
|BSBMGT608||Manage innovation and continuous improvement [elective units]|
|BSBFIM601||Manage finances [elective units]|
|BSBMKG603||Manage the marketing process [elective units]|
|BSBMKG607||Manage market research [elective units]|
Mode of Delivery
- Course duration: 52 weeks. [Including Term Break]
- Face-to-face 20 hours per week with 800 contact hours in total.
Wall Street College will provide all learning material required to undertake this course successfully. A material fee, as listed, will be charged by Wall Street College to facilitate this. For each unit of competency; learners will be provided with a learner guide, PowerPoint presentations and assessments. Additional reading material (supplementary textbooks) will be available to borrow from the WSC library.
The qualification provides learners with the skills and knowledge to undertake roles such as:
- Marketing director
- Market strategist
- National, regional and global marketing manager
Possible study pathways:
- Bachelor of Marketing and Communication