BSB61315 – Advanced Diploma of Marketing and Communication (Release 2)

(CRICOS Code: 094955D)

Advanced Diploma of Marketing and Communication

Course Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

The purpose of the course is to help student broaden their knowledge base specialised within the marketing and communications field. Students will be trained to build up their accountability for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Entry Requirement

  • At least 18 years old at the time of course commencement
  • Year 12 successful completion or its overseas equivalent. AND Successful completion of ALL core units in BSB52415 Diploma in Marketing and Communication
  • For international students, IELTS overall 5.5 or its equivalent, unless your nationality is the US, UK, New Zealand, Canada or Ireland

Units of Competency

Core (3 Units)
BSBADV602Develop an advertising campaign
BSBMGT616Develop and implement strategic plans
BSBMKG609Develop a marketing plan
Elective (9 Units)
BSBMKG608Develop organisational marketing objectives
BSBMGT617Develop and implement a business plan
BSBINN601Lead and manage organisational change
BSBMGT605Provide leadership across the organisation
BSBMGT608Manage innovation and continuous improvement
BSBRSK501Manage risk
BSBMKG607Manage market research
BSBMKG603Manage the marketing process
BSBFIM601Manage finances

Mode of Delivery

  • Course duration: 52 weeks.
  • Face-to-face 20 hours per week with 800 contact hours in total.

The qualification provides learners with the skills and knowledge to undertake roles such as:

  • Marketing director
  • Market strategist
  • National, regional and global marketing manager


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